Montserrat Island Gets New Tourist Brand

By the Caribbean Journal staff

Montserrat has relaunched its tourism brand, with plans to roll
out the new logo online and offline.

The new brand identity is billed as "Montserrat: Relaxation
Refined." It was led by Caribbean real estate and marketing firm
7th Heaven Properties, which worked with a group of stakeholders
to devise the new look.

The focus on relaxation came after research with repeat visitors
to Montserrat, which has seen a small but steady stream of
tourists over the years.

"The government of Montserrat is delighted with the new tourism
identity for Montserrat," said John Cox, director of the
Montserrat Development Corporation. "The branding reflects the
islanders' view of the tranquility and friendliness to be found
in Montserrat; essentially, the Caribbean as it should be."

The island also announced a new brand identity for the new
planned capital at Little Bay and the port at Carr's Bay.

The development of a new capital and town on the north of the
island is central to Montserrat's future plans for development,
after its original capital, Plymouth, was destroyed in the
volcano in 1995.

Where to stay on this tropical paradise?

Our villa offers a panoramic view of the ocean and towering lush
mountains, with breathtaking sunset views and star filled
skies.Just a short walk away is one of the best beaches you will
ever see. Woodlands is a secluded beach surrounded by cliffs
where you will often be the only visitors enjoying the Caribbean
waters and Montserrat's famous black sand beaches. Swim or
snorkel around the cliff to your left and find a tiny private
beach only accessible by water. This is where my husband proposed
to me!Woodlands, where our villa is located, is the most wooded
area on the island. It is lush with vegetation, palm and fruit
trees and flowers of all sorts. The vegetation and dramatic views
of the mountains create a cool breeze refreshing breeze
throughout the villa.

Three private suites, each with full bath and sitting area sleep
6.

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susan@asi-adoption.com

+1 732 221 9483